Algorithms have taken on an almost mythical significance in the modern world. They determine what you see on social media and when browsing online, help form people’s belief systems, and impact the ...

We've all been there: Scrolling through social media and spotting the ads recommending something you never knew you needed, whether it's the perfect pair of shoes, a gadget to solve an annoying ...

In a society that vehemently protects our right to free speech, we lack the same vigour when it comes to freedom of thought. Every day, the majority of us succumb to the simplicity of algorithmic ...

Want to go viral on social media? LinkedIn has a message for you: Try that somewhere else. “When things go viral on LinkedIn, usually that’s a sign to us that we need to look into this, because that’s ...

Add Popular Science (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results.

Three new books warn against turning into the person the algorithm thinks you are. Like a lot of Netflix subscribers, I find that my personal feed tends to be hit or miss. Usually more miss. The ...